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3D Product Viewer vs. Configurator

A 3D product viewer lets users inspect a product in three dimensions. A 3D product configurator adds product options and lets users explore predefined configurations. The two can look similar on the page, but their purposes are different.

What Is a 3D Product Viewer?

A 3D product viewer is an interactive component that allows users to inspect a digital product model. Common interactions include rotating, zooming, and viewing the product from different angles.

A viewer is primarily concerned with product inspection.

Explore Interactive 3D Product Page

What Is a 3D Product Configurator?

A 3D product configurator adds product selection and configuration capabilities to the interactive product experience.

Users can select predefined product options and see the resulting configuration in 3D.

What Is a 3D Product Configurator?

Key Differences

3D Product Viewer3D Product Configurator
Main purposeInspect a productConfigure a product
Rotate / zoomYesYes, where implemented
Product optionsNot requiredCore part of the experience
Colors / materialsMay be displayedCan be selectable
ComponentsMay be shownCan be configurable
Configuration rulesNot requiredMay be required
Best suited toProduct explorationProduct selection and customization

When Is a 3D Product Viewer Enough?

A viewer can be enough when users only need to inspect the product visually.

This can be appropriate for products where the available configuration is fixed or where product options do not need to be selected interactively.

When Do You Need a Configurator?

A configurator becomes more relevant when users need to compare or select predefined product options.

For example, a product may have different:

  • components
  • materials
  • colors
  • dimensions
  • finishes

Can a Configurator Include a 3D Product Viewer?

Yes. A configurator can use an interactive 3D viewer as its visual layer.

The viewer provides the product representation, while the configurator controls which predefined options users can explore.

How to Choose

Use a 3D product viewer when the primary requirement is interactive inspection.

Use a 3D product configurator when users need to select product options and review different configurations.

Explore 3D Product Configurator

Explore Interactive 3D Product Page

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