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Practical notes on interactive 3D, product experiences, and digital product communication.

  • 01 Product Experience

    Modelling the Payback on a 3D Configurator: The Actual Arithmetic

    How to work out whether a 3D product configurator is worth building — the three levers that move the number, how to model them with your own data, and why we will not hand you a projected ROI figure.

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